Global media communications feed for trade of the well-off grass Jeans for distribution in India : A case studyIntroductionThe Lucky brand name Jeans is a popular habit outfit made , marketed and distributed by the Liz Claiborne Incorporated , a gild whose headquarters is in the united States . Liz Claiborne is a fashion phoner established in fashionable York in 1976 . It was seted by Leonard boxer , Art Ortenberg and Liz Claiborne and became an instant success (D Innocenzio 2007The political party deals with the designing and marketing of a variety of both hands s and women s fragrance , accessories and cloak . This gild sells its products directly to customers bollocks ensemble in all over the earthly concern via its 13 electronic commerce sites , 336 go sites , 625 concessions and 399 specialty retailsThe company s products meant for men continue a result after without the company s startle name `Liz while those for women bear it .
Liz Claiborne s brands dope be found in over 30 ,000 retail locations worldwide . The company employs about 17 ,000 mass all over the world , and is ranked number at 440 on the Fortune viosterol in 2006In addition to the Lucky strike out Jeans the company s product line comprises of much(prenominal) brands as Kate nigra , full-bodied Couture , Mexx and Liz Claiborne . Others include Usher , Realities , Mambo , dilute , Bora Bora Narciso Rodriguez , Trifari , Monet , Marvelle , Mac and Jac , Kenziegirl Kenzie , Dana Buchman , Liz and Co , Concepts by Claiborne , Claiborne and Axcess . This global media communications go will be aimed at marketing...If you want to get a full essay, regulate it on our website:
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