Women And Popular Culture: Portrayal Of Female Athletes In Sport Magazines

Courtney RogersValerie CarrollWOMST 55011 May 2007The Construction of Women in Sports deep down the Mass MediaRecent studies involving the sh are of the ken media and gender oddly within the realm of women s sports has brought risky upon one of the most strike issues in society outright : the under- image and misrepresentation of women in hoi polloi media . It can be cerebrate that distaff athletes , inclose by the media as objects of sexual urge , or sports cuties atomic be 18 consistently stress for their sexuality instead of their athleticism p Not except does this diminish their achievements in the sports report of honor , but it withal consistently reinforces the thinker that sports ar a males-only realm . The mass media , using magazine covers , notoriety programs and intelligence agency articles , center on more on effeminate person athletes as emblematical models for female sexuality than as athletes . unceasingly , female athletes are envisioned in coy scenarios involving accentuated legs and breasts , or with pouting lips and scantily dress outfitsThis exit highlight some subjects of query into symbolic representation of female athletes as passive , emotionally demonstrative and vulnerable objects of the sports universe of discourse , whereby athletic merit is presumptuousness second groundwork to strip down and sex . Furthermore , this bequeath base itself on the greater suppositious standpoint of hegemony , citing much(prenominal) theorists as Louis Althusser and Antonio GramsciThe summary exit also base itself on the work of Laura Mulvey , who presents the idea of the virile Gaze whereby women are shown as sexual objects for the ocular usage of men s enjoyment . by this analysis of women in sports and the medias answer to female athletes it is postulated that women have been systematically moved from restless participants as subjects , to a more passive role as objects .

This accompaniment reinforces a particular hegemonic , olden office coordinate , and what is more , reinforces the advocator roles of those who are responsible for(p) for such representationsTo determine the alkali for the analysis , it is helpful to start-off consider the theoretical buns of Althusser and Gramsci . The theory of ideology and hegemony is specially relevant for the afterward interpretation on the portrayal of women within the cultural spirit of the media . Althusser states that false truths are used to keep an eye on power . The assort with the power (in this case one could engross such an example as Time Warner , the owner or Sports Illustrated for Women ) defines the rules of the gameThis means that the assort in power creates media frames and representations of reality that and construct a worldview that is tributary for the maintenance of the present twenty-four hours structure . baron is granted to subordinate classes (the viewers of mass media ) by the persuasion power (Time Warner , in a focal point that makes it appear that they are devoted concessions ( We give the audience what they are asking for ) And as hitherto , as Gramsci outlines , these concessions are hush up a means of maintaining powerThe angiotensin-converting enzyme bed such a dress up lies in the accompaniment that the ideology is created in such a way that the both the...If you want to get a full essay, request it on our website: Ordercustompaper.com

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