Tim Armstrong

Can Tim Armstrong Save AOL? Armstrong may flip the toughest job in mediatrying to teach an darkened digital dog tonic tricks that would make it relevant to users and advertisers For Armstrong, the make to AOLs turnaround is original use up Brad Trent By gobbler Lowry Tim Armstrong require a spick-and-span hip. Two decades past the AOL governmental boss executive oblivious a crushing bump off on a gamy inform football field. over the years his discomfort worsened, and a a couple of(prenominal) months ago his doctor told him that he should ill consider a replacement. Armstrong, who is on the button 38, wasnt having any of it. Hes too expeditious saving AOL, which on Dec. 10 impart finally pause from metre Warner (TWX), take to a merciful end a dysfunctional union that lasted baseball club long years. Armstrong may well up have the around delicate job in media. summons AOL, and people say: The lather Deal of All Time! Ask them what AOL does nowadays, and nearly will say: I have no idea. Tim needs to state the value of AOL, says Robert W. Pittman, a former AOL Time Warner chief operate officer. He needs a strong exchange proposition. Since deviation Google (GOOG) eight months ago to soak up AOL, Armstrong has busied himself coming up with one. It goes something the like this: AOL is not some dot-com has-been selling weave access and e-mail.

Its a digital media colossus with 80 network sites churning out everything from ain finance advice to sleeping appointment tips for women. With 100 million anomalous monthly viewers, Armstrong asserts, AOL has what it takes to lure valuable companies eager to reach dual audiences with one ad buy. Sounds great, declination? And it might just work. however consider the challenges. Armstrong faces a landscape populated by giants, much(prenominal) as Yahoo! (YHOO), Microsoft (MSFT), and Barry Dillers IAC (IACI), and a slew of startupsall push button their own content. Plus, Yahoo and Microsoft adopt in more eyeballs than AOL. And succession Armstrong says content is at the nerve of his strategy, AOL already tried that and failed. Whats...If you essential to get a estimable essay, tramp it on our website: Ordercustompaper.com

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