Sony 4ps

SONY PRODUCT SONY has produced a lot of different varieties of portable audio whose main target be the youth of the raw generation. The sub-categories of these portable audio produced by SONY are Walkman mp3 serial CD Walkman series CD/Radio/Cassette player Radio Voice recorder audio Accessories PROMOTION The major(ip) elements of promotion mix include denote, personal selling, gross revenue promotion, direct marketing, and publicity.Advertising is any paid form of non-personal mass conference by dint of various media to present and promote product, services and ideas etc. by an place sponsor. So far, SONY has advertised its products finished many different ways and media. through with(predicate) TV we have seen different advertisements of its products, SNOY also advertise its products by targeting those brotherly programs, like sports, series and also it has its own channel called SONY TV channel. SONY uses several(prenominal) events like MISS INDIA 2008 to promot e its products.SONY also uses direct-response advertising. This is type of advertising that encourages the consumer to resolve each by providing feedback to the advertiser or placing the order with the advertiser either by telephone, mail or internet. Such advertising is done through direct mail or catalogues. SONY incorporates co-operative advertising in its advertising process. SONY throne provides the principal sums with the materials and guide contestations to develop ads for print, television or radio commercials.This ensures that messages are in line with, what the manufacture wants to communicate. The company and the dealers usually share the media costs and hence, the name co-operative advertising. gross revenue promotion is a marketing discipline that utilizes a transition of incentives techniques to structure sales-related programs targeted to customers, trade and/or sales levels that generate a specific, mensurable action or response for a product or service. Sales p romotion for example includes free samples, discount, rebates, coupons, ontents and sweepstakes, premiums, scratch cards, exchange offers, early sibilation prizes, etc. Public relations is a broad set of communication activities employed to micturate and maintain favorable relationship with employees, shareholders, suppliers, media, educators, potential investors, monetary institutions, government agencies and officials and society in general. Through its website, Sony Corporation has its provided contacts for those customers who will be in need of any information from the company.In this way SONY can create a mutual relationship with its customers and ensure that it serves the wishes and demands of its customers. PRICE Pricing decisions are almost always made in consultation with marketing management. monetary value is the only marketing mix variable that can be altered quickly. Price variables such as dealer expenditure, retail price, discounts, allowances, credit monetary v alue etc, influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers.Customers directly relate price to quality, particularly in case of products that are ego intense of technology bases. Sony being a company which emphasizes product quality, it tends to sell its products with price post from moderately-high to high-prices, depending on the use and the targeted customers. PLACE Decisions with respect to distribution channel center on making the product available in adequate quantities at places where customers are normally expected to shop for them to satisfy their needs.Depending on the nature of the product, marketing management decides to put into place an exclusive, selective or intensive network of distribution, while selecting the appropriate dealers or wholesalers. Sony being the company with positions itself as a seller of durable and high-end products, it is practicing selective distribution of its products from the selective dealer i. e. SONY World. Sony distributes its products in various channels. It uses Zero-level channel, one level channel and two-level channel. pic